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How to Assess an Objective

Yesterday, we looked at several of the elements of an objective statement.  First, the length should be one line, possibly two.  Second, the statement should be clear and specific.

Tomorrow and Friday, I’m going to provide 50 objective statements.  Each is from a resume I received from a job seeker.  I selected the objective statements at random, so they are not examples of what to do, or what not to do.  They’re just a selection of what’s out there. 

When you look at your objective statement, or the ones that I’m going list, ask the following questions:

  • Is the statement sufficiently specific?
  • Do you know what the job seeker is looking for?
  • Is the statement short and concise?
  • Would you read the entire statement if you had to screen 200 resumes?
  • Does the statement create a professional image?
  • Do you want to learn more about the job seeker?

The key to an effective objective:  It must provide information important to a hiring manager and it must create a strong positive impressive. 

Objective Statements: Elements of a Good Objective

The key to a good objective is to write a statement that adds value to the hiring manager.  Too many objectives are just fluff – nothing specific and nothing of value.  If you are going to have an objective statement, describe the position you are seeking.  Failing to do this will only make a poor impression on the reader. 

In our 2008 Resume Benchmarking Survey, we found the average length of an Objective Statement was between one and two lines, with the majority limited to one sentence. Although it is important to provide a specific objective with sufficient detail, an objective should also be clear and concise. With many hiring managers spending less than a minute reviewing each resume, a lengthy paragraph in an objective statement section is unlikely to be read.

For resumes with Objective Statements, only 29% described the industries preferred by the job seeker and only 54% described the specific job being pursued. This led to only 14% of all objective statements describing both the job and industry being pursued.

Objective Statements: Giving Your Job Search a Purpose

Many resumes start with an objective statement.  This can be a great way to start your resume, or it can make a very bad impression.  It all depends on what you write.  This week, I’m going to look at Objective Statements in detail.  Today and tomorrow, I’ll have a couple articles on how to write an objective, and later in the week, I’ll provide examples of actual resumes.

Do You Need an Objective

The first question regarding objective statements is whether you need one.  Objective statements are not a required element on a resume.  In our 2008 Resume Benchmarking Survey, we found that 56% of resumes have an objective statement.

If you are seeking a position similar to your current role, an objective isn’t important.  Most hiring managers will assume you want to do what you are already doing.

If you want to make a shift into a different role or industry, an objective will help.  The bigger the change you want to make, the more important an objective statement is.  If you want to change careers but don’t have an objective, it’s very unlikely that a hiring manager will see your background as a fit in a different field.  You need to get them thinking about suitability in the different role.

Tomorrow, I’m going to look at what makes a good objective statement.

 

Resume Work Experience

One of the bullets I see on a lot of sales resumes is very similar to what this sales person wrote:

Create relationships with all levels of personnel as well as cultivate relationships in the managed care arena.

The problem with this is that it does nothing to differentiate the job seeker. I would hope that a sales person would create and cultivate relationships. The added detail of “all levels of personnel” doesn’t stand out either.

The big problem is that the text is very general and appears on a lot of resumes.

Now, this is a candidate that received awards for their sales performance and was the leading sales person in their company. A little more detail would make a huge difference. For example, these bullets make a much bigger impact:

  • Created and developed client relationships resulting in ## new customers totaling $$$K in sales.
  • Maintained excellent customer relationships, with ##% repeat business.
  • Negotiated a contract for $$ million with the CEO of a new account

These bullets require a little more data on the job seeker’s performance.  This extra information makes a huge impact, though.  Not only do they help the job seeker stand out by themselves, they provide the background that validates and reinforces the awards that the job seeker had listed. 

Covers Letters Still Important

The following article details a study on cover letters , and shows how important they are.  If you want to make a good impression on a hiring manager, a good cover letter is the first step.

UN’COVER’ A NEW JOB
Cover Letters Still Play Valuable Role in Hiring Decisions, Survey Suggests

MENLO PARK, CA — As the job application process increasingly moves online, some job seekers might be tempted to think a formal cover letter is no longer necessary — not so, a new survey shows. Eighty-six percent of executives polled said cover letters are valuable when evaluating job candidates. Moreover, eight out of 10 (80 percent) managers said it is common to receive electronic resumes accompanied by cover letters.

The study was conducted by an independent research firm and developed by OfficeTeam, a leading staffing service specializing in the placement of highly skilled administrative professionals. The survey is based on telephone interviews with 150 senior executives from the largest companies in the United States.

Executives were asked, “When evaluating prospective job candidates, how valuable is the cover letter that accompanies the resume?” Their responses:

Very valuable

23%

Somewhat valuable

63%

Not valuable at all

  14%

100%

Executives also were asked, “When you receive a resume electronically from a job candidate, how common is it for that resume to be accompanied by a letter of introduction or cover letter?” Their responses:

Very common

37%

Somewhat common

43%

Not common at all

18%

Don’t know

    2%

100%

“Submitting a resume without a cover letter is like not shaking hands when meeting someone for the first time,” said Dave Willmer, executive director of OfficeTeam. “Those who aren’t including cover letters with their resumes are missing an opportunity to make a good first impression and set themselves apart from other job applicants.”

Willmer added, “A cover letter should demonstrate the applicant’s knowledge of the company, highlight applicable skills and work experience, and explain any resume anomalies, such as extended employment gaps.”

OfficeTeam offers the following seven tips to help job seekers develop strong cover letters:

1.     Name names. Address your letter to the specific hiring manager rather than including a generalized introduction. If you don’t know the hiring manager’s name, call the company and ask.

2.     Do your homework. Research the company online and demonstrate how your knowledge and skills fit the job and could benefit the organization.

3.     Solve any mysteries. If you have any long employment gaps, explain how you filled the time. Mention professional development courses or volunteer activities that show additional efforts to keep your skills current.

4.     Leave something for the resume. Limit your cover letter to one page, if printed, or a few paragraphs, if submitted in the body of an e-mail.

5.     Make a plan. Demonstrate your excitement for the position and conclude by identifying next steps such as, “I’ll follow up with you next week to discuss meeting in person.”

6.     Read and reread. Just as you would scrutinize your resume, take time to review your cover letter for typos and grammatical errors. Have a friend or mentor read it as an added precaution.

7.     Be a savvy submitter. When applying through online job boards, always choose the option to add your cover letter to your resume. When e-mailing application materials to a hiring manager, paste your cover letter within the body of your message.

Survey Methodology
The national survey was conducted by an independent research firm and developed by OfficeTeam, a leading staffing service specializing in the placement of highly skilled administrative professionals. The survey is based on telephone interviews with 150 randomly selected senior executives at the nation’s 1,000 largest companies.

About OfficeTeam
OfficeTeam provides businesses with the highly skilled administrative talent they need to maximize productivity, achieve cost efficiency and support full-time staff. The staffing firm has more than 300 locations worldwide and offers online job search services at www.officeteam.com.

Objective: One More Challenge

We received a resume last week with an objective statement that is almost humorous, except that it will probably hurt the job seeker’s chance to find a job.  Here’s the objective:

To utilize my technical and management skills acquired over the last 36 years for one more challenge.

Now, this objective misses the mark on a few counts.  First, it’s completely general.  It says the job seeker wants a job – not much more. 

Second, it highlights the job seeker’s age.  Will this hurt the job seeker?  I don’t know.  Discriminating on the basis of age is illegal and wrong, so hopefully this won’t hurt this individual.  If it doesn’t hurt, it still won’t help.  Stating that the job seeker has 36 years of experience doesn’t add much value (especially since it doesn’t say what the experience is). 

Finally, it conveys that the job seeker does not intend to have a lengthy tenure in their next position.  Stating that they are looking for “one more challenge” leaves me with the impression that they are biding their time until retirement and intend to have a short tenure.  Finding, hiring and training new employees are expensive and time consuming activities.  You should not give the impression that you are not going to stick around long enough for a company to recoup their costs.  Another individual, regardless of age or background that conveys an image of stability and loyalty will have an edge over this individual. 

Now, picture a hiring manager that is looking at two to three hundred resumes for a position.  They only have a limited amount of time – maybe an hour or two.  So they need to screen several resumes every minute.  It’s likely that this individual will get screened out after reading just the objective statement.  There’s nothing that will cause the reader to want to read more and there is a big signal that they job seeker will not stick around long.  No matter how good the rest of the resume is (and it’s pretty good) there’s a good chance it won’t be read.

Resume Language

An often overlooked element of every resume is the choice of verbs. Although most job seekers try to write a resume that will make an impact and have a strong impression, a large number fail at this. To maximize the effectiveness of your resume, you need to choose verbs with impact.

The typical bullets in the work experience section falls into one of three categories: No Verb, Weak Verbs, or Strong Verbs.

No Verbs

Some job seekers put bullets under their work experience that don’t have a verb. Typically, these are general responsibilities. Having responsibility for something says nothing about an individual’s success or potential in that role. Use of these should be minimized.

Examples:

  • Responsible for…

  • Ability to…

  • Strong experience with…

  • Accomplished at…

Weak Verbs

Passive voice and low impact verbs are slight step up from not having a verb, but they’re still not great. Typically, they focus on responsibilities and not accomplishments. The main problem with these is that they do little to differentiate one job seeker from another. Use of these should be limited.

Examples:

  • Charged with…

  • Reported to…

  • Interacted with…

  • Provided…

  • Monitored…

  • Oversaw…

  • Managed…

  • Assisted with…

Strong Verbs

Writing with strong verbs will do several things for your resume. First, it will sound better and less wishy-washy. Second, it will focus the reader on what you did, not what you were responsible for. Finally, it will force you to include examples of your accomplishments. Where possible, you should use strong verbs.

Examples:

  • Achieved…

  • Sold…

  • Designed…

  • Exceeded…

  • Implemented…

  • Streamlined…

  • Improved…

  • Saved…

  • Grew sales…

  • Reduced costs…

Try to use strong verbs and language that makes an impact. It will help your resume stand out. Just remember one thing, the choice of verb is only a component of writing an effective resume. Using a strong verb doesn’t guarantee that a bullet will make an impact. The key is providing examples of your success.

Hobbies on a Resume

I do not like to see personal information on a resume. I always wonder whether the job seeker ran out of professional information to put on their resume. Space is limited and anything you put on your resume is prioritized over everything else. So, family information, hobbies and volunteer work should not displace details that are directly related to the position you are seeking.

Now, having said that, here’s the last line of a resume I received:

Hobbies: Drag Racing, Camping, Dirt Bike Riding and Woodworking

If you’re thinking that I probably hate this – you’re wrong. This is one of the few situations where this is actually a positive on the resume – and it not because I like any of these hobbies.

The reason these hobbies are a good thing on the resume is because they relate very directly to the experience and goals of the job seeker. This individual has more than 20 years of experience with auto parts, auto repair and auto racing. Moreover, there objective is to work in an automotive repair service department.

With this background and objective, the Drag Racing and Dirt Bike experience become significant. The woodworking doesn’t hurt, but isn’t as significant.

Now, including Camping is a waste of space, but given that it’s only one word, I can live with it.

Worst Resume of the Week

I received a resume today that was so bad, I need write about it.  The resume is from a federal employee with more than 30 years in various supervisory and management positions within government.  The resume is almost a guide for what not to do.  Here are the basics:

  • 6 Pages – the resume is six pages long, written in paragraph form.  There’s no way I’m going to read all of this. 
  • 808 words – the first job listed has a description that covers one and half pages – a full 808 words.  This is longer than most resumes – I had to check this and pulled 10 other resumes at random and found they had an average of 668 words, with only four of them having more than 808 words. 
  • No accomplishments – I read the first page of the resume doesn’t have a single accomplishment on it (I stopped reading there). 
  • Acronyms – There are so many government acronyms in the resume, I honestly have no idea what this person did.
  • Hours per week – The job seeker listed for each job that it was a 40 hr/wk job and that the role was as a permanent employee.  This isn’t important information. 
  • Nine Digit Zip – The job seeker provided the full address for each position they held, along the nine digit zip code.  This is overkill.
  • Continuing Education – The job seeker lists EVERY class, seminar and lecture they have been to in their 30+ year career. Continuing education should be included on your resume.   But listing everything is overkill.  I really don’t need to know that this job seeker received one hour of EEO training in 1985, or two hours of safety training in 1976. 

Although I could continue giving examples of problems with this resume, the bottom line is that it fails.  Despite the overwhelming amount of detail, I don’t understand what this individual has done or what they are qualified for.  There is also nothing that indicates to me what this job seeker is seeking.  Without the answer to these questions, it’s impossible to make a connection to an opportunity.  I’m left with two options:  click delete or take a lot of time interviewing the job seeker to answer these questions.

Professional Development on Your Resume

Developmental Roles

One of the resumes I looked at today was from a very successful sales rep. This individual had a good track record over the last 10 years. They listed a number of examples of growing sales and exceeding expectations. Their background is impressive.

When I got to the bottom of their resume, it just stopped. The end of their resume (with names masked for confidentiality):

<Retail Sales Company> City, ST Mo/Year to Mo/Year
Management Trainee

Performed and managed operational functions with a high degree of autonomy and initiative.
Developed and executed innovative strategies to enhance service levels.

Education:

<School Name> University, City, ST Mo/Year
Bachelor of Arts

This resume misses two opportunities. First, during this individual’s career, they list no continuing education or professional development. According to their resume, their education stopped when they graduated.

Second, the two bullets for the Management Trainee position highlight autonomy and innovation, instead of successfully mastering the skills and techniques of the training program. I’m sure this firm taught a good regime of management, leadership and sales skills. Based on the career progression after this position, I’m confident that the job seeker got some benefit out of the position. And yet, the most noteworthy thing that they have to talk about is that they were “autonomous” in a training program.

A much better approach would be to detail the skills learned and the experience mastered during the training. This could go in the work experience section or in the education section. It really depends on which area needs to be strengthened.